BRanding
Udesign club
Udesign is a college graphic design club that provides a community to learn and grow knowledge in the graphic design field. The club was in need of a colorful, vibrant rebrand.
Original Branding
Rebrand process
Sketches
Logo Drafts
Final Branding
REbrand Announcement animation
Rich Girl Strands
Rich Girl Strands is a faux brand that sells premium hair bundles. I created a fun and feminine brand identity using a monochromatic pink pallete.
Krem
A diverse and inclusive skincare brand that prioritizes effective skincare for all.
pop yo sprite ad campaign
I decided to create a campaign that promotes taking pride and learning the history of Historically Black Colleges and Universities.The Pop Yo Sprite campaign will use cans, bottles, and advertisements to display different HBCUs around the country and facts about them. To show Sprite’s commitment to the community, there will be a scholarship associated with this campaign. “Pop Yo Sprite” scholarship candidates will have to submit a picture of them wearing merchandise from their college while holding a Sprite. Along with this, they will be required to submit a video or essay saying why they chose to attend an HBCU and what benefits have they seen so far due to that choice.
LOGO Drafts
Final LOGO
Poster Ads
Billboard
Instagram stories
Direct mailer
Cyber Oddysey Fest
Cyber Oddysey Fest is all about celebrating the futuristic vibes of the early 2000s with a mashup of new and seasoned artists. This festival is a glitch in the matrix, merging the iconic sounds of Y2K with futuristic energy for a night that's anything but dial-up slow.